WHAT IS IP?

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Intellectual Property (IP) protects more than just an idea or concept, it protects a genuine business asset, and thereby protects your business growth.

Whilst you cannot protect an idea itself, you can protect the means by which you put the idea into operation.

Intellectual Property Rights (IPR) are the exclusive rights given to the creators for their creations and consist of patents, trade marks, copyright, industrial designs, trade secrets, know-how, employment agreements, licensing agreements, restraint of trade clauses and confidentiality or non-disclosure agreements.

Forms of IP also include business or trading names, logos, slogans, corporate identity, products, services, processes, customer databases, designs, website content, apps or software codes, new packaging designs, advertising or signage, photos, drawings or imagery, and inventions.